Frank Bacon

CEO

Frank Sondors - better known in the sales world as Frank Bacon - is the Co-Founder and CEO of Salesforge, the multi-channel cold outreach platform powering thousands of sales teams and agencies worldwide.

With more than a decade of experience scaling outbound operations from SDR to VP level, Frank has seen firsthand how traditional “hire more reps” playbooks fail in today’s market. His mission: build systems that outperform humans - not replace them. That philosophy drives Agent Frank, the AI SDR that’s reshaping outbound by blending human-AI collaboration to generate millions in pipeline without expanding headcount.

Frank is also the author of AI SDR: Your New GTM Edge to $100M ARR, the definitive guide to modernizing sales teams with AI. Drawing from years in the trenches and the real-world success of the Salesforge ecosystem, the book breaks down how to design hybrid human-AI teams, architect scalable data and infrastructure systems, and orchestrate outreach that actually converts. It’s a brutally honest roadmap for leaders tired of inefficiency - and ready to scale intelligently.

Outside of the office, Frank is a father of two and a relentless “doer.” Known for his obsession with performance, precision, and competitive edge, he channels the same energy into family, business, and mentorship alike. He’s not your typical sales founder - he’s the kind who brings a machine-like discipline to everything he touches (fueled, of course, by 6–7 cups of coffee a day).

Frank’s areas of expertise include:

  • Predictive & Market Intelligence
  • Demand Generation
  • Precision Marketing & Sales
  • Revenue Operations & Monetization Strategy
  • Coaching & Performance Culture

When he’s not building the next generation of AI-driven GTM systems, you’ll find him hosting The Sales & Bacon Podcast, where he sits down with top founders and sales leaders to discuss unfiltered lessons on sales, GTM strategy, and the future of AI in revenue.

Frank doesn’t just talk about the future of sales - he’s building it.

Blog posts by Frank Bacon

Using HeyReach with Smartlead: How the Stack Works (and Where It Breaks)?
Reviews

Using HeyReach with Smartlead: How the Stack Works (and Where It Breaks)?

Smartlead + HeyReach let you run LinkedIn and email outreach together without Zapier. It’s a solid two-way integration but not a full CRM sync—Salesforge offers a simpler, all-in-one alternative for multi-channel outreach and deliverability.
Real-Time Email Validation: Why It Matters
Tutorials & Guides

Real-Time Email Validation: Why It Matters

Validate emails at capture with syntax, domain, SMTP checks and AI risk scoring to cut bounces, improve deliverability, and save on campaign costs.
How to Write Cold Emails & LinkedIn Messages That Get Results
Tutorials & Guides

How to Write Cold Emails & LinkedIn Messages That Get Results

Learn practical, copy-first frameworks, templates, and tips for cold emails and LinkedIn messages that spark replies - brief, painfully relevant outreach that starts conversations and drives meetings.
Instantly + Aimfox Integration: What You Get vs What’s Missing
Reviews

Instantly + Aimfox Integration: What You Get vs What’s Missing

Using Instantly and Aimfox together connects email and LinkedIn outreach, but setup can get complex. Here’s how it works, its limits, and why Salesforge is a simpler all-in-one alternative.
Lemlist vs Apollo: 7+ Differences To Know Before Investing
Reviews

Lemlist vs Apollo: 7+ Differences To Know Before Investing

Lemlist vs Apollo compared across deliverability, data quality, personalization, sending limits, automation, and pricing—see which tool fits your outbound workflow.
VP of Sales: Key Responsibilities, Essential Skills, and Career Path
Tutorials & Guides

VP of Sales: Key Responsibilities, Essential Skills, and Career Path

A VP of Sales combines strategic leadership, data-driven decisions, and AI-enabled outreach to build scalable revenue engines.
ReachInbox Reviews: Our In-depth Analysis After Using It for 4 Weeks
Reviews

ReachInbox Reviews: Our In-depth Analysis After Using It for 4 Weeks

ReachInbox helps teams send, warm, and manage cold emails in one dashboard. We tested it for 4 weeks—see its real pros, cons, pricing, and best alternatives.
How to Use Clay for B2B Lead Generation? [Workflow Examples]
B2B Lead Generation

How to Use Clay for B2B Lead Generation? [Workflow Examples]

Tired of manual lead sourcing? Learn how to use Clay to find, enrich, and score B2B leads automatically—and connect it with Salesforge for instant outreach.
How CASL Affects Cold Email Outreach
Cold Outreach

How CASL Affects Cold Email Outreach

Clear guidance on CASL for cold email to Canada: consent types, required sender info, unsubscribe rules, segmentation, and deliverability best practices.